Newcomer to the Index, Phuket, Thailand, debuted straight in the Top 10 destinations list, with an average daily spend of US$239, the second highest in the sub-region. Singapore, a renowned shopper’s destination in Asia Pacific, retained its lead as the top city in terms of visitor expenditure, attracting the highest spending visitors at US$286 per day. The top three Southeast Asian destinations within the Global Top 10 by Expenditure – Singapore, Bangkok and Phuket – captured US$43.85 billion of total expenditure by international overnight tourists. Tourist Spend in Southeast Asia Highest Across Asia PacificĪs one of the fastest growing tourism regions in the world, Southeast Asia attracted some of the highest spending visitors. Phuket is the most popular destination for Chinese tourists, with a growth rate of 56.1 percent in the last eight years (2009 – 2017, CAGR basis). Southeast Asian cities, such as Bangkok, Singapore, Kuala Lumpur, Phuket, Pattaya, and Bali are fast becoming must-visit destinations for Chinese tourists. Tourists from China continue to top the list of origin countries for travel to Asia Pacific. The Global Top 10 Destination Cities – Asia Global RankĪsia Pacific Continues to be Popular with Chinese Tourists Visitors tend to stay in Bangkok 4.7 nights and spend $173 per day, on average. With roughly 20 million international overnight visitors in 2017, Bangkok remains in the top spot this year. The forecast for 2018 indicates across-the-board growth, with Bangkok (9.6 percent) expecting the largest visitor uptick in Asia.īangkok Remains Top Destination in Asia Pacific With the global economy buzzing, the annual growth of international overnight visitors to the Top 10 destination cities was up in 2017 except for Seoul, which saw a dip from seventh to tenth place. Based on visitor volume and spend for the 2017 calendar year, the in-depth analysis also provides a growth forecast for 2018 and - for the first time - a view into average lengths of stay and amounts spent per day. The Mastercard Index, which was expanded this year to look at 162 cities, is not simply a ranking of the top travel destinations. Asia Pacific destinations continue to feature highly in this year’s Index, with five Asia Pacific cities – Bangkok, Singapore, Kuala Lumpur, Tokyo and Seoul – making up half of the top 10 destinations.
For the past decade, Mastercard’s Global Destination Cities Indexhas offered important analysis of travel to and within cities.
In a world of rising nationalism, international travel takes on greater importance-breaking down barriers, broadening our horizons and driving economic impact felt throughout the world’s cities. Mastercard brings together tourism and city partners to improve experiences for visitors
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